BlackBerry’s Board of Directors has issued a public announcement that they are looking for “strategic alternatives to enhance value and increase scale in order to accelerate BlackBerry 10 deployment.” In other words, we can’t see a path to success without selling ourselves, or finding a White Knight. They say they are looking for possible joint ventures, strategic partnerships or alliances, a sale of the Company or other possible transactions. The company says there can be no assurance that this exploration process will result in any transaction.
A decade ago, BlackBerry smartphones were as ubiquitous as iPhones are today. BlackBerry revolutionized the mobile industry when it was introduced in 1999. Their users—nicknamed “CrackBerries” were rabid fans, and corporate IT departments embraced the semi-secure environment they provided for communication. But as the iPhone and other personal smartphone devices rose in popularity, and more and more companies adopted a “BYOD” (Bring-your-own-device) policy at work, BlackBerry lost its footing. They’ve been in free-fall for years.