Call it the Baconization of the Web.
It is unlcear to us why Kraft chose the combo holiday weekend of Passover and Easter to to promote Kraft’s Homestyle Sharp Cheddar and Bacon, but we're glad they did.
Partnering with sports website Beacher Report, Kraft, via their agency Crispin Porter + Bogusky created a banner ad on the website, that when clicked, fills the site with smoke, and covers the entire website with a bacon-lover's dream.
The baconizing button will appear only from Saturday April 7, 2012 to Sunday April 8, 2012. So, forget the Easter Egg hunt, or the family Seder, and grab it while it is hot.
And, check out the behind-the-scenes video of the bacon-makin' adventure.