There is a bit of a brew-ha-ha brewing over a new Burger King campaign which features a taste-test among "Whopper Virgins"--those who have not yet experienced the thrill of a Whopper.
BK is teasing a new campaign with a short mocumentary featuring people in remote areas of the world taste-testing Whoppers and Big Macs.
The question is, is this campaign offensive to virgins? to people of remote hill villages in Thailand or Romania or the tundras of Greenland?
Or is it all just good clean promotional-fun with a heavy layering of marketing hype?
You decide:
