Our favorite Super Bowl ad this year was for the Fiat 500. We're a little late to the game on this one, but even if you've seen this ad before, it is worth a second look. And if you're ever in an argument about whether sex sells, pull up this ad as proof that it does--most of the time.
The ad, created by The Richards Group, has received some criticism for being offensive, and sexist. We think it does a good job to help position the little compact against-type as a "chick car" and plays to the age-old stereotype of how men fantasize and sexualize their car choices. Sexist or good brand positioning? You be the judge.
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