Little boys often poke fun at their sisters to get a rise out of them. The new Old Spice ads take this habit to the airwaves as they make fun of Procter & Gamble sister brands Bounce and Charmin in their latest campaign from Wieden + Kennedy.
There's no sign of pitchman Isaiah Mustafa in this latest round of creative. Instead, the ads feature former NFL player Terry Crews busting-in on what appear to be traditional commercials for Bounce fabric softener and Charmin toilet paper.
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IS IT CROSS-PROMOTING WHEN THE OLD SPICE BRAND MAKES FUN OF ITS P&G SISTERS?
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