CAMPAIGN FRIDAY: Is it cross-promoting when the Old Spice brand makes fun of its P&G sisters?

Little boys often poke fun at their sisters to get a rise out of them. The new Old Spice ads take this habit to the airwaves as they make fun of Procter & Gamble sister brands Bounce and Charmin in their latest campaign from Wieden + Kennedy.

There's no sign of pitchman Isaiah Mustafa in this latest round of creative. Instead, the ads feature former NFL player Terry Crews busting-in on what appear to be traditional commercials for Bounce fabric softener and Charmin toilet paper.

Happy Friday everyone!

Check Out More of THE FIVE's CAMPAIGN FRIDAY Series:

RENAULT TWINGO

IS IT CROSS-PROMOTING WHEN THE OLD SPICE BRAND MAKES FUN OF ITS P&G SISTERS?

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