CAMPAIGN FRIDAY: Philips Norelco lets you say "I'd Beach Me." and "I'd Date Me."

Men's grooming is becoming more and more of "a thing" on the marketing landscape. In the latest campaign from Philips Norelco, they do a great job at demonstrating the affect of what a little manscaping can do (in a cheeky, fun and oh-to-close-to-reality way). "The secret to a successful first date? Confidence, a well-trimmed grundle, & the Philips Norelco Click & Style."

And, best yet? The ads are stirring up a little controversy: One Million Moms has issued a call to action against the ad because it suggests a man is shaving his privates.

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