CAMPAIGN FRIDAY: Rainforest Alliance asks you to Follow the Frog

The Rainforest Alliance is an international sustainability nonprofit organization has been promoting their Follow the Frog Week (September 1622) with a global campaign which features more than 45 participating companies, including McDonald’s, Clif Bar, Reunion Island Coffee, Timothy’s and Best Western. 

Follow the Frog Week promotes their Rainforest Alliance Certified seal and Rainforest Alliance Verified mark on consumer products and is designed to encourage consumers to support a healthy planet. The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

“The Rainforest Alliance’s little green frog is recognized by consumers worldwide as a symbol of sustainability and is an assurance that goods come from well-managed farms and forests that protect people, wildlife and the environment,” said Tensie Whelan, President of the Rainforest Alliance.

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