During last year’s Super Bowl, Volkswagen scored a huge hit with an ad starring a young boy dressed as Vader trying to employ the mythical powers of The Force around his house. This year, the Star Wars theme returns, and Volkswagen's advertising spend is being maximized with a social media component.
For this year they've created a customizable iconic crawl invite to "invite your friends to your Big Game party," and a canine chorus teaser ad that barks the Imperial March. Keep an eye out for the 2012 Game Day commercial—it is bound to be epic.
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