CAMPAIGN FRIDAY: Zoey Deschanel, Samuel L. Jackson and John Malkovich engage in Siri banter in new Apple ads.

I have to admit I am enjoying the current iPhone campaign touting Siri’s capabilities. The campaign is from TBWA\Media Arts Lab and has so far featured Samuel L. Jackson, Zoey Deschanel and most recently, John Malkovich. They are an unlikely celebrity threesome, but the campaign hangs together with its lighthearted approach that is a natural for Zoey Deschanel, and pushes Samuel L. Jackson and John Malkovich outside of their celebrity reputation. "I enjoyed this chat immensely. You are very eloquent," Malcovich tells Siri at the end of his spot.

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