Carl's Jr. and Hardee's have been known to target "young hungry guys."
Campaign themes such as "If it doesn't get all over the place, it doesn't belong in your face" were used to promote big, beefy burgers slathered with all sorts of toppings--calorie counts not included.
But now that indulgent experience is being reined in a bit as the burger chains start to promote their new Charbroiled Turkey Burgers--created and promoted with the help of Men's Health editors and "Eat This Not That" authors,
There are five varieties of turkey burgers--all under 500 calories earch.
Carl's Jr. and Hardee's are still targeting young, hungry guys with their turkey burger--just one's that are becoming increasingly conscious of healthier choices. Whether they come in to the fast food chain to be a sinner, or a saint, Carl's Jr. and Hardee's wants to grab their attention, and pocketbook.
And, Carl's and Hardee's also aren't straying too far away from their marketing tactics to use beautiful women to tempt those young, hungry men with the connection between food and sex.
The new Charbroiled Turkey Burger marketing campaign kicks off featuring the reigning "Miss Turkey" from the Miss Universe pageant.
Miss Turkey is shown causing a raucous at a resort pool as she strips out of her official robe to reveal her bikini-clad figure (and bikini covered in images of the charbroiled turkey burger) while eating a turkey burger.
Source: Marketing Daily