"Cheeky not Cheesy" ad for Sauza Tequilla features a fireman, a kitten, and a margarita.

Sauza Tequilla mixes up a margarita using a "smoking hot fireman," and a kitten.

Agency EURO RSCG and director Matt Lenski of Supply & Demand Integrated created this cheeky spot which features a fireman (in various stages of dress) mixing up a Sauza Tequilla margarita with the help of a kitten. 'cause, well, sex-sells.

“During this collaboration with Euro we, almost militantly, followed the mantra ‘cheeky not cheesy’ while mixing the ingredients of the Sauza spot: Tequila, bone structure, and kittens... Everything is better with kittens,” notes Lenski.

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