The soda giants have been under attack lately for contributing to a nation of obese soda drinkers.
Yes, Diet Coke has been around for years, but many do not like the taste, and some suggest that diet sodas can make you fat too--thanks to those sugar-craving artificial sweeteners.
So, Coca-Cola is introducing 90-calorie mini cans to encourage lovers of Coca-Cola to keep drinking--but just not so much.
Think of the new 90-Calorie mini cans of Coke, Sprite, Fanta Orange, Cherry Coca-Cola and Barq's Root Beer as "portion control in a can."
Other CPG companies are trying the same "eat/drink less, but still buy our product" with 100-calorie snack bites and the like.
Coke's 7.5-ounce cans will first be rolled out in New York and Washington D.C. in December, with a national roll-out by March 2010. The smaller cans will come in 8-packs (rather than the traditional 6-packs).
Source: That's Fit
The concept is Coke's way of saying, a little sugar is OK. Keep drinking Coke.
Coke is also reportedly shifting the nutritional information onto the front of their soda labels, all with the goal of being the best health-conscious citizen it can be.
Of course the cans will not replace the 20-ounce sodas.
