Coke Zero is an odd brand. It’s not Coke. It’s not Diet Coke. Some say it tastes different than Diet Coke, others say it is just a branding gimmick to give consumers something else to buy. Coke says Coca-Cola Zero provides real Coca-Cola taste sweetened with a blend of low-calorie sweeteners, while Diet Coke is sweetened with aspartame.
In their latest ad campaign, Coke Zero is pointing out that “real Coca-Cola taste” with low calories by delivering the message that you can have it all in one drink—flavor without the calories. They say it is time consumers stop having to choose one good thing over another. Or to put it in marketingeze, Coca-Cola Zero shows why “and” is always better than “or.”
The commercial stars Ken Jeong known as Mr. Chow from “The Hangover” films and Señor Chang from “Community.” Facing a choice between two different movie genres, Jeong is suddenly inspired by his can of Coke Zero. He’s looking for romance and action, or as he says, “romaction.” He wants his love story combined with the alien invasion, and won’t settle for choosing one over the other -- just like Coke Zero drinkers.
“Ken Jeong is a refreshing, rising star, much like the role Coke Zero plays in our expansive portfolio of low and no-calorie beverages,” said Katie Bayne, President and General Manager, Sparkling Beverages, Coca-Cola North America. “Coke Zero exists to fulfill people’s thirst for great tasting refreshment while keeping calories in-check. Staying true to that promise has made it one of our most popular brands.”
“Coke Zero shows what it means to ‘Enjoy Everything’ by being everywhere people want to be,” said Bayne. “This new Coke Zero commercial with one of entertainment’s hottest talents, is one of the many ways we continue to ramp up our focus on great tasting low and no calorie beverages.”