Crispin, Porter + Bogusky Creates "Giant Digital Fishing Net"

 Ad agency Crispin Porter + Bogusky has created a promotional gathering place on the web. The site contains news and promotional items about the agency, their clients--and as a video from agency prinicpal Alex Bogusky states: "the good, the bad--the mildly unnerving."

The site features Twitter posts, News and Blog content--anything that mentions the agency and its work, in a newfeed environment. It also features client's TV spots under tabs for Microsoft, Burger King, Old Navy Domino's, Coke Zero, Guitar Hero and Hulu.

While it feels incredibly self-indulgent on CP+B's part (I mean REALLY self-indulgent), I have to admit, it is a fun site to explore, reminding me of what a creative agency is all about.

The site appears to be in beta (not yet publicaly announced) but is publicly available at http://beta.cpbgroup.com/ and should be accessible at www.cpbgroup.com in the future.


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