The Tune Out app allows users to keep up with their favorite—and only their favorite—people on Facebook.
And, the source of this app?
I don't get the connection.
Altoids = list management on Facebook?
The poor PR folks at Altoids could only come up with this, curiously odd connection between the brand and the application:
"The Altoids brand is all about knowing what you want and ignoring everything else, which is why it has celebrated its Curiously Strong™ flavor for more than 200 years. To amplify this message, the Altoids brand announces the launch of Tune Out for Desktop..."
"Be curiously strong, and ignore the rest"
Quite a stretch.