Curiously Odd: Altoids mints launches a Facebook-friend sorter...huh?

The Tune Out app allows users to keep up with their favorite—and only their favorite—people on Facebook.


And, the source of this app?

Altoids--of course.


I don't get the connection.

Altoids = list management on Facebook?

The poor PR folks at Altoids could only come up with this, curiously odd connection between the brand and the application:

"The Altoids brand is all about knowing what you want and ignoring everything else, which is why it has celebrated its Curiously Strong™ flavor for more than 200 years. To amplify this message, the Altoids brand announces the launch of Tune Out for Desktop..."

"Be curiously strong, and ignore the rest"

Quite a stretch.

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