Did Facebook Jump the Shark with it's Target gift card deal?


Many have been saying that Facebook has jumped the shark with its deal to sell Facebook Credits gift cards at Target stores.

But, with 200 million users playing free games on the social networking site every month, this seems like a reasonable (and potentially effective) partnership deal between to starting getting some of those users to start spending money on virtual goods by purchasing the gift cards, which are redeemable for games and virtual goods.

The cards can initially be used on more than 150 social games and applications, including titles from gamemakers such as Zynga (FarmVille, FrontierVille), CrowdStar (Happy Aquarium, HelloCity) and PopCap Games (Bejeweled Blitz). Facebook gift cards do not replace Zynga's existing game cards. The cards will be available in values of $15, $25 and $50 at all of Target's 1,750 retail stores and at Target.com.

If converting visitors to paying customers is jumping the shark--jump away Facebook!

Source: USA Today

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