Disney Parks continues their "Disney Dream Portrait" series with images from photographer Annie Leibovitz. The campaign was started four years ago, but this is the first new work since 2009 according to the Disney Parks blog. The headline in each of the ads reads: “Where magic speaks, even when you’re not the fairest of them all.”
The campaign features popular celebrities cast as famous Disney Characters.
From “Snow White and the Seven Dwarfs,” Olivia Wilde is cast as the Evil Queen and Alec Baldwin as the spirit of the magic mirror. Penelope Cruz and Jeff Bridges appear as characters from “Beauty and the Beast,” and, Queen Latifah is Ursula from “The Little Mermaid.”
The campaign will be featured in a special insert in the April issues of O – The Oprah Magazine, People En Español, Real Simple, Essence, and InStyle as well as the March 28 issue of People.
Source: Disney Parks Blog