Dos Equis to Old Spice to Cisco: The slow but steady dilution of a creative idea. "Stay Thirsty My Friends"

I'm not saying there is a case for copyright infringement here.

But I do say a little creative license has been given.

Clearly, Dos Equis' "The Most Interesting Man in the World" campaign sparked something which led W+K to create "The Old Spice Man" which in the most blatant copycat moves led to Cisco's "Ted from Accounting."

We've jumped the shark my friends.

Time to re-invent.

"Stay Thirsty My Friends"

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