Double standard: Compared to ads for Cialis, Levitra and Viagra, TV execs not as accepting of Zestra female arousal ads



Zestra Essential Arousal Oils, is a blend of botanical oils and extracts that increase sexual arousal in women.

But, you might not be aware of that, because the company has has had a difficult time getting its ad approved to run on television, with TV networks, national cable stations, radio stations, and commercial websites hesitant to run the ads. The ad has been shopped around to 100 TV stations, and with the exception of Soapnet Women’s Entertainment and Discovery Health, many either refused or placed certain parameters on the ads.

On the other hand, ads for Cialis, Levitra and Viagra--the male arousal equivalent to Zestra, seem ubiquitous.

A double standard?

The company believes this to be true, due primarily to society’s discomfort with women’s sexuality.

“The Cialises of the world are a perfectly acceptable part of conversation in our culture today, but when it comes to talking about the realities of women’s lives, like menstruation, you always have some woman running in the field in a dress,” Rachel Braun Scherl, the president of Semprae Laboratories, which manufactures Zestra said. “In our experience, we haven’t seen women behaving that way. There’s a double standard when it comes to society’s comfort level with female sexual health and enjoyment.”

From The New York Times;

“Double standards abound when it comes to advertising anything having to do with our private parts,” said Robert J. Thompson, a professor of television and popular culture at Syracuse. “Commercials for erectile dysfunction products, which discuss not only sex but the hydraulic processes involved in having sex have played during major venues like the Super Bowl. They boldly tout male sexual pleasure as a commodity: an erection in a bottle.”

View the ad here

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