It seems like only yesterday that I blogged about the announcement that Pepsi was re-vamping its branding. And here it is.
The new logo is part of a $1.2 billion global brand revamp.
PepsiCo says that the Diet Pepsi logo has a 'slight grin', Pepsi's a'full smile', while that for Pepsi Max expresses laughter. The fontaccompanying the logo will shift from a bold upper-case to a retrolower-case format, with the 'e' mimicking the white curve of theclassic logo.
The brand's orginal red and blue globe icon was created in the 50s.
