FRIDAY FIVE-ORITE: Asics’ Pigeon Workout.

Part of Asics’ “Nothing but Next” campaign from ad agency Vitro, the  new “Pigeon Workout” ad wins this week’s FIVE-ORITE slot.

It is beautifully shot, has a great soundtrack (by Huey "Piano" Smith) and gets the point across—Asics’ GEL-Kayano 19 allows you to fly like a bird when you’re running. But why a pigeon? Well, they’re ubiquitous in the city, and homing pigeons always achieve their goals—like Asics runners.

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