Gap is "going rogue" with a bus tour this holiday season.
In an extension to their holiday focus on "plaid," they're taking all the pep of their holiday TV ads on the road with a touring "Cheer squad" of drummers and dancers, visiting major cities on a bus clad in trendy plaid.
The street team will distribute coupons, free items and holiday cheer.
From Media Post:
Of course, the campaign is not without controversy. The American Family Association (AFA), a Mississippi-based Christian extremist watchdog group, called for a boycott of Gap because its ads, it said, did not specifically mention Christmas. Gap responded by pointing out that its ads did: Gap cheerleaders chant "Go Christmas, go Hanukkah, go Kwanzaa, go solstice" in one version; Old Navy's skating "supermodelquins" wish one another "Merry Christmas."
Let's hope that the dancers stick to the bus, and don't hop on a private plane like the former governor of Alaska recently did on her bus tour to publicize her new book.
