Good Housekeeping is opening up a storefront at the Mall of America in Bloomington, Minnesota.
While they won't be selling anything tangible, the store will give consumers the chance to interact with Good Housekeeping brand (and presumably its advertiser's brands). The space will have rooms designed to represent an American home, complete with a fully equipped, working kitchen.
There was a time when it seemed that "Good Housekeeping" was the Oprah Winfrey/Martha Stewart of our lives--one of the barameters of success and a happy life. Remember the Good Housekeeping Seal of Approval?
Hearst Magazine's Good Housekeeping still claims 4.6 million readers every month, 87% of them women with an average income of a bit over $50K per year.
The magazine is taking over a 2,000 square-foot space at the mall that will host activities like cooking demos, DYI projects, and design consultations by celebrity chefs, local personalities and experts from the Research Institute.
“We wanted to showcase the Research Institute—and all of the brand touchpoints—in a unique way, while also providing consumers with even more interaction, activities, samples and taste testing,” said Renee Lewin, associate publisher of Good Housekeeping.