Gourmet magazine, the first U.S. magazine devoted to food and wine, had been around for nearly 70 years before Conde Nast decided to shutter it back in 2009.
Now, thanks to the iPad technology, and a little imaginative content curation, the magazine is re-launching as a digital magazine called "Gourmet Live, an app-driven "immersive and interactive content experience built on an ever-expanding collection of articles, menus, photos, videos and more, encouraging social connectivity and sharing, and game play."
The digital endeavor draws mostly from archival content, so it does little to revive the careers of ex-Gourmet staffers or those consumers looking for fresh content.
According to Condé Nast president and CEO Charles Townsend:
By focusing on a new way to meet consumer needs, tap into our deep branding, and approach our content differently, we came up with a product that reimagines Gourmet and revalues engagement. We are extremely pleased with the magazine apps we have developed as part of our R&D efforts, however Gourmet Live is profoundly different. We approached this like a tech company, utilizing the rich assets of a media company, keeping Condé Nast at the forefront of content innovation.
Source: MediaBistro
