First there was Festivus, for the rest of us--a fictional holiday popularized by the television show Seinfeld.
Now, the light-hearted folks at Groupon are introducing “Grouponicus,” another pseudo holiday that's been designed for daily-deal holiday shopping.
In humor befitting the Groupon brand personality, the site is made up a series of “age-old traditions and rigid cosmological beliefs” for its Grouponicus holiday, including a mascot dubbed Groupo the Bargain Bird (seen above).
"Over the next five weeks, Groupon will be offering up special holiday deals. Expect 50-90% off local, experiential, and occasionally unusual holiday gifts. Why? Because it's Grouponicus™, the age-old wintertime Groupon holiday!"