Playing up his sexy, celebrity, sports icon status, David Beckham gets a workout as Guy Ritchie directs a new video for the David Beckham Bodywear for H&M ad campaign. The story has Beckham chasing down a Range Rover across his neighborhood in Beverly Hills—wearing only his boxer briefs and running in a pair of bedroom slippers.
It seems that Beckham does some his best work in his skivvies.
Marc Atlan Design wrote the tale, designed the campaign, and pursued Ritchie as director—in a close collaboration with H&M's Creative Director & David Beckham's team.
"I'm so grateful to H&M, David Beckham, his team & Guy Ritchie for granting me the creative freedom to conceptualize a sexy yet sophisticated international ad campaign," says Atlan. "I can't think of a better way to celebrate 25 successful years in the creative industry than with the worldwide launch of this short movie directed by Guy Ritchie."