In the 1940s, executives at 20th Century Fox had the legs of actress Betty Grable insured for $1 million each.
In the 1980's David Lee Roth took out a $1 million policy on his sperm.
Mariah Carey recently insured her legs for $1 billion dollars.
And now, P&G's Head & Shoulders has put a $1 million price on the head of Pittsburgh Steelers' football star Troy Polamalu.
Polamalu says he has not cut his hair since 2000. He has been a spokesman for the Procter & Gamble Co brand for two years.
"They've created the first ever insurance policy to protect his iconic mane for the entire NFL season," Procter & Gamble said in a statement.
No word as to whether the policy covers unwanted dandruff, or if that's P&G's responsibility.