"Hello, Ladies!" Old Spice brings back its "man on a horse" spokesman


And of course, he starts with a reprise of his cheery opening, "Hello, Ladies!"

Continuing to creatively reinvigorate the Old Spice brand, P&G;'s brand of deodorant, body wash and other products for men has come out with a sequel to its viral hit "Man on a Horse" featuring ex-football player Isaiah Mustafa.

The first ad has racked up more than 11 million YouTube views, won the Grand Prix in Film at Cannes, and propelled the popular "I'm on a horse" into a ubiquitous popular culture catchphrase.

In the new 30-second spot launching in movie theaters during the 4th of July holiday weekend, then on national TV next week features the beefy and shirtless football player log rolling, diving from a waterfall, walking on water and ending up this time, on a motorcycle.

Watch for the next pop culture catchphrase to be: "Swan dive into the best night of your life"

Actors Neil Patrick Harris and Will Ferrell and rapper-actor LL Cool J are among other recent celebrity spokesmen featured  in other comedic Old Spice ads, but Mustafa's "man on a horse" has been the big viral hit.

James Moorhead, P&G; brand manager for Old Spice, is quoted saying the approach has been to embrace its heritage -- keeping such touches as the trademark whistle at the end of ads -- while updating with modern swagger and humor. 

Plus they are clearly marketing to both men and women with the sexy, funny spots.

Source: AdFreak and  The Detroit News

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