HOUSE PORN: Barbie's Malibu Dream House “For Sale” for $25 Million.

Barbie—the number one fashion doll brand globally is selling her Malibu home.

Since 1971, Barbie’s Malibu Dream House has been home to dreams and fantasies of a few generations of kids. But now that Mattel is discontinuing the Malibu Dream House (and plotting the introduction of a new abode) it is time for a publicity stunt that has the plastic structure on the market of a fantastical $25 million.

Yes, the pink, three story structure has been plopped on the market as part of a marketing campaign that will transition consumers from the old Dream House to a modern day abode. The fictional sale of Barbie’s Malibu Dream House will ultimately unveil a brand new dollhouse with a new back story tied to a new location and just in time for the 2013 Christmas season.

“After 40 years living in Malibu, Barbie has got a lot of really great memories: she has had over 130 careers, she got back together with her boyfriend [Ken], she just finished her first season of a reality show,” says Lori Pantel, a vice president of global brand marketing at Mattel. “She felt there was no better time to sell the Dream House and see what else is out there.”

As part of the campaign, Mattel has “hired” a real-world real estate agent and placed a listing on the Trulia real estate listing site. To play the role of the real estate agent, they’ve engaged Josh Altman, a Los Angeles-area realtor and a cast member of Bravo TV’s “reality” series Million Dollar Listing.

The listing on Trulia says that it is a 1-bedroom, 1-bath three-story townhouse in 8,500 square feet with unobstructed ocean views. The “pinktastic” home has a full-floor master suite with a balcony, a custom closet capable of storing hundreds of shoes and dresses, a rooftop outdoor hot tub, a pink elevator and finishes such as diamond accents and crystal chandeliers. “This is the only home in Malibu with a self-flushing toilet and fireplace that crackles even when it’s not on.”

“Designed as the ultimate bachelorette compound, it’s perfect for A-Listers, internet entrepreneurs, entertainment moguls and dolls of all ages who love to entertain yet want to relax and take in the never-ending ocean view.”

But if you can’t afford the $25 million asking for a fictional residence, you can still buy the plastic toy version here for under $200.

Forbes is reporting that Mattel is planning to milk the home sale campaign for all it’s worth – with estate sales planned for when Barbie has to vacate the premises.

So what’s next for Barbie after she sells off her Malibu spread? Mattel has signed four high-profile designers – Jonathan Adler, Lulu de Kwiatkowski, Celerie Kemble and Trina Turk – to aid Barbie in planning her new home…of course.

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