I Hated the Dodge Ram “So God Made a Farmer” Commercial.

You may have seen the Dodge Ram Super Bowl commercial featuring radio broadcaster Paul Harvey’s ode to the American Farmer. I did, and I had mixed feelings about it. The cynic in me hated it. I hated that it so blatantly tugged on the audience’s heart. I hated it because it made me do exactly what I know they wanted me to do—to listen and love every word and every image on the screen. I hated it because I couldn’t wait to know who had produced such a beautiful ad. I hated it because it took something as beautiful as Paul Harvey’s ode and commercialized it to sell trucks. I loved it because I knew that every guy who ever wanted a truck is now racing to their Dodge dealer. I hated this commercial. You will too.

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