Naked juice used to say they were “All Natural.” Then they were slapped with a lawsuit claiming that PepsiCo was using false marketing claims because the drink includes synthetic ingredients, including a fiber made by Archer Daniels Midland. In response, PepsiCo is settling the suit by agreeing to pay $9 million and to stop using the “All Natural” claim.
The Food and Drug Administration doesn't currently have a definition for what constitutes a natural product, so this apparently is murky ground for products companies—whether added color, artificial flavors or synthetic substances disrupts the claim of being “All Natural” is in dispute.
The lawsuit also claimed that PepsiCo used genetically modified organisms in its Naked juices, which the company still denies. It says it will continue to label its produces as "non-GMO."