Is Forever 21 promoting teen pregnancy?


Because of their name, and marketing target audience, clothing retailer Forever 21 has been in the news lately.

You see, the company has announced they are launching a collection of maternity wear.

For a company known to market trendy, moderately-priced clothes to teens and young women, this has raised some questions.

Is Forever 21 promoting teen pregnancy?

The new line, called Love 21 is being introduced in Arizona, Alaska, California, Utah and Texas, which also happen to be the U.S. states with the highest rates of teen pregnancy, according to a January 2010 report from the National Campaign to Prevent Teen Pregnancy.

In response, the company says "Forever 21 did not create, design or distribute Love 21 Maternity to target, or appeal specifically to pregnant teens. Any relationship between teen pregnancy rates and the locations of our stores is unintentional."

Sources: Brandchannel, Salon, and Parenting.com

blog comments powered by Disqus

The Featured Five