Last year, "Jack," the Jack in the Box mascot, was in the hospital as the country followed the saga of his traffic accident (he got hit by a bus) and lengthy hospital stay.
This year, Jack is back in the hands of medical professionals. But this time he's at the dentist and under the influence of some laughing gas.
While sedated, he announces a gas-induced pledge to give everyone two free tacos after 2:00 pm. on November 16 at any of their more than 2,200 restaurants in 18 states.
The "Jack" character has been lovingly nurtured for over a dozen years by agency Secret Weapon Marketing and its founder, Dick Sittig who is also credited as the creator of the Energizer Bunny.