Japanese hotels promote couple's holidays: for single men and their handheld deivces

A Japanese resort town is promoting an unusual couple's holiday: one designed for single men who want a weekend away with the characters of the Japanese dating-simulation game LovePlus+

You see, the city leaders of Atami, Japan wanted a way to draw single men to the town's resorts--the usual playground for couples. They saw opportunity in the popularity of a videogame.

The city launched a promotional campaign suggesting fans of LovePlus+ could re-create the virtual weekend outing featured in the game--which rewards players who maintain long-term relationships with their virtual dates.

In just a couple of months, more than 1,500 male videogame fans have flocked to Atami for a romantic date with their videogame character girlfriends.

"Atami has always been a romantic place, but it is now a romantic place for a modern generation," says Sakae Saito, Atami's mayor.

More at WSJ.com

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