Ashton Kutcher is the "President of Pop Culture" at Popchips. Lady Gaga is the Creative Director at Polaroid, and now Jean Paul Gaultier is the new Creative Director of Diet Coke.
The fashion icon--perhaps best known for fashioning Madonna's cone-shaped bra in the early 90's, is said to be assigned to a range of Diet Coke projects in 2012. He'll influence a limited edition collection of Diet Coke bottles and cans, and be developing online content, retail concepts and ad campaigns across Europe. He's also producing three short films for the brand. Check out the first in the series, below: