Jersey Shore's "The Situation" is launching a "couture" clothing line


Now you too can dress like "The Situation."

Mike "The Situation" Sorrentino from MTV's reality show Jersey Shore has announced that he's be launching a clothing line in collaboration with casual-wear brand DILLIGAF—an acronym for "Does it Look Like I Give a F@%k."

The question really is, will consumers "give a..."

In a statement, the clothing company says that The Situation has designed a couture line of high-quality wearable art.

"Couture" typically refers to the creation of exclusive custom-fitted clothing, "The Situation" appears to be extending this definition to wife-beater t-shirts, sweatshirts and accessories.

So, it appears The Situation may be a bit more Juicy Couture than Haute Couture.

"Mike ‘The Situation’ embodies our irreverent approach to life,” said Jodi Massry, president, Dilligaf by Bohica Bill. “He lives the ‘let's not take things so seriously’ mentality every day."

The line will be available online and in retail stores nationwide, including the company's signature stores in New York.

Source: Racked

Note: Photo is of The Situation's friend, The Unit, modeling Dilligaf

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