In a fun publicity stunt, JetBlue Airways has offered $4 flights between Los Angeles' Burbank and Long Beach airports for this weekend.
Didn't you hear? Carmageddon is coming.
The city of automobiles is bracing for the construction closing of one of their busiest freeways. The 405 is a major artery for the L.A. Basin, and will be closed for 53 hours this weekend. The smogbelt has been planning for this closing for weeks, with many people leaving town and others stocking up on supplies to stay at home while the 405 Freeway which connects the San Fernando Valley to the Westside of Los Angeles is closed through the Sepulveda pass.
Or, in Jet Blue language, the space between Burbank and Long Beach.
JetBlue offered the 20-minute flights, two each way during Carmageddon, for $4. Seats sold out in less than four hours.
"We thought this would be a fun and unique idea," Spokeswoman Sharon Jones told The Los Angeles Times. "We looked at it as a way to introduce our product to customers who have never joined JetBlue."
And, while Jet Blue used Carmageddon to remind Angelenos of their service out of Burbank and Long Beach, Hitler finds out that the 405 freeway in Los Angeles will be closed for 2 days in July, and he is not happy about it: