KFC wants to help fill potholes across the U.S.
Really?
No doubt in an attempt to build good will, someone over at KFC has created a marketing promotion that centers around filling potholes for free.
The catch, The Colonel's gang will be stenciling the patch with a logo that says "Refreshed by KFC"
The finger-licking good fast-food chain has sent off a letter to the nation's mayors, offering to patch their potholes for free.
"In honor of our "Fresh Tastes Best" campaign, we want to come and Re-"Fresh" your roads!" KFC president Roger Eaton says in the letter. "Every patched pothole comes with the Colonel's very own stamp of approval."
Clearly the folks over at the Chicago Department of Transportation immediately saw through this "gift with a catch" and said "We don't allow any type of printing or advertising placed on a city street or sidewalk."
Looking elsewhere, KFC tried out its campaign Louisville, Ky. where KFC is based, with a little more positivity--earning a testimonial from Louisville's Mayor Jerry Abramson who noted that "finding funding for needed road repairs is a continuing challenge."
Source: The Chicago Tribune
