The fine folks at KFC have a new promotion: Kentucky Grilled Chicken at 1 cent per calorie.
The 395-calorie Kentucky Grilled Chicken meal comes with a drumstick and thigh, green beans, mashed potatoes, and gravy.--all for only $3.95.
We think this is a great promotion--it highlights the healthy (or healthier) purchase of grilled chicken--instead of fried and offers up a good bargain.
But what if KFC took this a step farther.
What if they made everything on its menu priced at a penny per calorie? That would TRULY be a way to promote healthy eating.
Their Roasted Caesar Salad (w/o Dressing & croutons) would be priced at $2.20, while their Popcorn Chicken family pack would cost $12.10 for a 1210 calorie purchase.
It would be a perfect way to hit consumers at their pocket books (the one true motivator) and encourage healthier eating.
And, imagine if others joined in:
A Double Quarter Pounder at McDonald's would cost $5.60. While Chicken McNuggets would only be $1.70.
A Burger King Triple Whopper would be $11.30 while a TENDERGRILL™ Chicken Sandwich would only be $4.00
Ah, what a wonderful world it would be.
