KFC puts a value on a good Tweet: $20,000

Who knew that a skill in Tweeting could be so rewarding?

KFC plans to provide a $20,000 four-year college scholarship to one high-school student with the best tweet with the hash tag #KFCScholar.

The winner, who will be announced on December 1, will be selected based 40% on creativity, 30% need and 30% drive.

Other marketers and personalities participating in similar tweet-driven promotions include JetBlue, which awarded 1,000 free round-trip plane tickets via a Twitter announcement, and actor Hugh Jackman, who challenged charities to use a single tweet to explain what they would do with a $100,000 donation.

Source: USA Today

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