Kraft debuts Macaroni & Cheese spot with homeless superstar Ted Williams


Ted Williams, aka the homeless man with the golden voice, is in the celebrity spotlight.

The former radio announcer who was "discovered" homeless by a local television reporter is getting a lot of press around his story. American's compassion for the down-and-out, layered with talent-gone-to-waste is an unbeatable story.

A viral video by a Columbus Dispatch reporter brought attention to Williams' homeless situation, and generated overnight fame.

He's received offers to become the voice of the Cleveland Cavaliers, MSNBC's "Lean Forward" campaign, and inquiries from ESPN, NFL Films, MTV and others.

But kudos to Kraft Foods for being savvy enough to take an all-american media story like this, and connect it to one of its own all-american products--Kraft Macaroni & Cheese.

You see, Kraft was the first brand to step up and offer Williams a job--as voice-over for their latest TV spot. And, they were opportunistic enough to take advantage of the media attention while Williams was still dripping in his 15-Minutes of Fame.

The Kraft Homestyle Macaroni & Cheese spot featuring Williams spot debuted last night during the Kraft Fight Hunger Bowl on ESPN. His second Kraft spot will debut during the Golden Globe Awards broadcast on January 16. And, of course, there is the Behind-the-Scenes video of the making of the spot.

The commercial already has nearly 700,000 views on YouTube, with Kraft describing the spot as "a gooey tale of family, hope, and second chances. And it'll make you feel all warm inside."

Just like the media tale of Ted Williams.

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