AMC's "Mad Men" is the most emotionally involving of all TV shows, according to studies from the Q Score Co. and General Sentiment.
The studies base their findings on factors such as online buzz and viewer-generated content, including messages on social networks.
Mad Men leads a pack of other shows that integrate multiple media to create buzz and engagement. The shows "Family Guy" "Gossip Girl" and "The Office," followed closely behind Mad Men in the rankings.
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