And here I thought Spirit Airlines took the prize for the most exploitative use of the Gulf Oil Spill by an marketer.
CNNMoney has found three other marketers who thought making a connection to the the worst environmental disaster in U.S. history was a good idea:
New York Sports Clubs: "Exercise sharpens the brain. Oil execs come in ASAP."
The half-page newspaper ad, offers "FREE 1-week trial for oil execs and everyone tired of their excuses."
The company says it is donating a large amount of old towels to the cleanup effort.
PETA: Meat on your grill = oil spill."
These folks may be crowned king of the exploitative marketers any day now. Just days after the disaster, PETA flew a plane over downtown Mobile, Alabama to bring attention to the fact that "Raising animals for food causes environmental devastation on a massive scale, and oil spills can be blamed in large part on the oil-guzzling meat industry."
National Geographic Kids magazine (South Africa): "Let's not be the joke of the universe. Make Earth proud."
The ad shows a pair of aliens in their spaceship, laughing and pointing at an oil-slicked ocean. The U.S. National Geographic bureau said the ad is part of an "environmentally-focused campaign" developed in South Africa "to demonstrate the impact humans' actions have on the planet." and was "not intended to be a commentary on that particular situation."
