Lysol, Dial and Purell are updating their marketing campaigns to address the recent Swine Flu pandemic.
As the Centers for Disease Control and Prevention is advising hand-washing as a key tool for stopping the spread of swine flu, soap and hygiene brands are updating their websites, and spreading the word that consumers can help protect themselves by using their products:
- Disinfectant brand Lysol has updated its homepage with information on swine flu.
- Dial has launched a print andonline campaign encouraging people to wash their hands more often.
- Johnson & Johnson has also updated the website for its brand Purell Instant Hand Sanitizer, giving information on hygiene.
The Lysol site says that although it is not yet clear how the virus is spreading, "following proper hygiene routines can help prevent the spread of illness".
Source: Brand Republic
