Aren’t QR codes “so 2010?”
McDonald's is using its packaging and digital information strips as a way to disseminate nutritional and other consumer-focused information to help them make informed choices.
The new packaging is being rolled-out in the U.S. now and will be introduced across the globe throughout the year—with text being translated into 18 different languages.
“As a company that has provided nutrition information for more than 30 years to its customers, the new packaging is designed to communicate brand stories in an engaging and modern way. A blend of text, illustrations and a QR code will deliver interesting facts about the brand and make nutrition information easily accessible from mobile devices.” The company said in a statement.
"Our new packaging is designed to engage with customers in relevant ways and celebrate our brand," said Kevin Newell, McDonald's Chief Brand Officer. "Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips."
The company also provides consumer’s with nutrition information through in-restaurant menu boards, brochures, tray liners and a variety of digital platforms such as mobile web, apps, kiosks and desktop.
In case you have no idea how to use a QR code.