This summer, McDonald's has produced an innovative guerrilla marketing campaign during Zurichfest, Switzerland's biggest public festival.
They turned pedestrian crosswalks in front of their restaurants into giant french fry art.
During the festival, streets are turned into pedestrian thoroughfares, enabling the use of the crosswalks for promotional purposes.
A clever creative came up with the idea of using the large yellow stripes as the golden fries, and painted the McDonald's packaging to match.
Source: Creative Criminals