Nestle and Jamba Juice planning partnership to create "Nestle Jamba All-Natural Energy Drinks" with 70% real fruit juice, and natural caffeine

Nestle is the world's largest food and beverage company.

Jamba Juice is a well-established, "healthy active" lifestyle brand known as the US market leader in the smoothie drink category.

It now appears that the two companies are close to signing a renewed partnership that may see a new line of ready-to-drink energy beverages headed to retail stores in the Northeast early next year.

Nestle Jamba All-Natural Energy Drinks will feature real fruit juice boosted with natural caffeine.

"We are thrilled at the possibility of a renewed partnership with Jamba Juice," said Rob Case, president of the Nestle Beverage Division. "Nestle Jamba All-Natural Energy Drinks will allow retailers to capitalize on the growing trend of consumers seeking more health-oriented, fruit-based natural beverages that provide quick energy without all the artificial ingredients."

The Jamba All-Natural Energy Drinks will be available in three flavors: pomegranate blueberry, strawberry banana, and crisp apple. As with all Jamba Juice products, they'll contain no preservatives, no artificial flavors, zero grams of trans fat, and no high fructose corn syrup. Additionally, each 8.4 ounce can contains 70% real fruit juice, 80mg of natural caffeine, is fat free and 90 calories per serving.

"The Jamba brand name stands for better-for-you, great taste, and high quality--attributes we share in common with Nestle USA," said James D. White chairman.

Source: BusinessWire

blog comments powered by Disqus

The Featured Five