Isiah Mustafah was not the first Old Spice Man, nor, it appears, will he be the last.
The company known for helping men smell like men has come out with a new ad that strikes the same cheeky, sexually-charged tone, but features a new character. Gone is the bath-towel robed ex-football player, and in walks a "well decorated sea captain who battles monsters on a large nautical vessel." Oh, he also has "endless gold treasures pouring from my pants"
Other ads will feature a manly man who smells like a rich billionaire jet pilot delivering a flawless presentation in a boardroom. Another ad will feature a rock star.
Allison Bolyard, brand manager at Old Spice, said: "Scent plays a significant role in how guys view themselves and also how others perceive them, and the new 'Smell Better Than Yourself' campaign brings this reality to life in an entertaining way.