Oscar FIVE-ORITES: Advertisers on the Academy Awards turn to Wes Anderson, Kate Upton, Ellen DeGeneres and John Hamm

Sunday night is the Academy Awards telecast. And, like the Super Bowl and other "event-TV" the ads are shaping up to be as compelling to watch as the show itself. Here are five ads to keep an eye out for. They're our FIVE-FAVORITES:

Diet Coke shows itself as an unsug hero to the unsung hereos of Hollywood, in classic Coca-Cola-is-American-as-apple-pie form:

Check out our next Oscar FIVE-orite on page 2!

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The Featured Five