The unlikely duo of Justin Bieber and Ozzy Osbourne are schedule to appear in a Best Buy Super Bowl ad this year.
The unlikely duo also seems like an unlikely "face" of an electronics company. Brand expert Martin Lindstrom criticized Best Buy's alliance with Bieber, calling it "one of the most awkward relationships I've heard of in a long time."
But for Best Buy sees consumer interest in television purchases waning, and wants to evolve into more of an Internet technology expert and service provider. In otherwords, it wants to tap into Generation Y, and skew younger than its reputation.
So will Ozzy depict "Father Best Buy" and Bieber "The Best Buy of the Future?"
We'll have to wait until Super Bowl Sunday to see the reveal.
Source: USA Today